I recently met a very accomplished and inspiring woman, Christine Clayburg, who was giving a presentation on telling your story to the media.  She shared that in today’s crazy fast-paced world of news media & social media you really only have 4 seconds to get the attention of your audience, and a minute and a half to entertain, inform, and inspire them.  In short, 4 seconds to change the world.

I believe the same is true for entrepreneurs.  You have 4 seconds to draw in your audience of clients and prospective clients, and a minute and a half to entertain, inform, and inspire them to want to seek you out, learn more about who you are and how you can serve them by solving a specific problem or need. You have 4 seconds to change the world with your message of hope and service to those you are called to connect with, and here’s how:

• The most successful mindset and marketing strategies behind getting the message out about your business really boil down to telling your story in a way that entertains, informs, and inspires someone to take action.

• It’s about sharing what is true about you, and being able to translate your message into a sound bite that not only honors those you are meant to serve, but also speaks to them in a language they can understand and relate to.  It’s about inspiring them to take action as you show them how you can uniquely and specifically lead them through a specific transformation or change. 

• You have a powerful story to tell.  We all do, and it’s about engaging your audience with your unique voice, purpose, and life experience.  No one is in competition for your purpose because it’s YOUR purpose.  So get over yourself, and tell us your story. 

Being the best-kept secret in town serves no one, and keeps you from living out your purpose.  Turn up the urgency factor in your messaging and claim your 4 seconds that will change world.  Go ahead.  Entertain, inform, and inspire us.  I dare you!