What?  You say you don’t have the star power of Angelina Jolie,  the media following of Kim Kardashian, or the beauty and talent of Beyonce?  Well, you might not eat breakfast at Tiffany’s or have the ‘moves like Jagger’, but you do have everything you need already to become the It Girl of your own business and you better do it now before someone else does.  

Your business is your brand, and for most women entrepreneurs, YOU are your brand.  You might have to do a little polishing on that diamond in the rough, but you are a beautiful, multi-faceted woman who the world is just waiting for to step into your success as you become the leader, or the It Girl of your business.

So what exactly is an It Girl?  You know when you spot an It Girl because she’s that woman people can’t take their eyes off yet feel totally relaxed around at the same time. “Her appeal comes from the fact that she’s at ease with herself and not really focused on what others are thinking,” said Blythe Cappello, vice president of talent and casting for MTV, US.

Today’s It Girls embraces an intriguing mix of beauty, approachability, and business savvy that anyone can pull off like a pro, once you know the secrets.  And, it’s critical for you to be seen as the It Girl of your business or mission.  Not sure you can pull it off?  Here’s how......

An It Girl is a trend-setting (in business, fashion, lifestyle, etc.) woman who radiates self-confidence and self-worth.  She sets the example of how to live a life of legacy, and look good doing it.  She wants to make a difference.  She knows exactly who she is and what she wants, and has an unbelievable generosity of spirit; always taking time to be kind and charitable.

She is extremely intelligent and driven, and takes calculated risks, always learning from mistakes and those around her.  She creates something of true beauty through whatever talent she is blessed with. She isn't afraid to be herself and never follows the latest trends, instead creates them through her own unique and impeccable sense of taste and style. She is iconic.

She has very high standards, only surrounding herself with the best in all aspects of life, such as family, love, friends, and career.  She is the ultimate in class and always keeps her cool. She may be incredibly attractive, but she is NOT for sale, and treasures herself too much to be used or exploited.

She is always in control of herself and makes decisions based on what she wants for herself. However, she is NOT PERFECT, and she doesn't claim to be; no human is.  She is flawed but fabulous.  She is energetic and just absolutely fun to be around and because she has such an inner beauty, the outside can't help but follow! Her enthusiasm is contagious.

There is no denying when you are in the presence of an It Girl, you just know it!  Make a decision today to discover your BIG purpose, invite other’s along for the journey, and become the It Girl on the outside that you already are on the inside. Embody the essence of your brand, discover your sparkle effect, and harness the awesome power of YOU.